Agency: Wong Doody
Editorial: World Famous
Conform, Color Grading, Compositing, Deliverables: Lightpress

The footage was shot on 35mm film. We did a technical scan of the
film directly to the iQ Pablo disks. In a technical scan the material is carefully
balanced with blacks lifted about 5% and whites around 5% below clip.
This grade avoids clipping out any important negative detail, and provides
a good base for disk grading on the iQ Pablo. The spots were then conformed
from EDL's provided by World Famous. The iQ Pablo's integrated paintbox was
used to remove scratches and dirt. In the spot called "Chatter" several shots had
lens flares removed and backgrounds tracked to reduce the blown out doors.
In the spot called "Sensor" the shots with the urinal in the background
had a flashing red light added using the iQ's tracker, color corrector and glows.
The soap in the sink was made pink to make it more visible.
The conformed spots were then color corrected on the iQ Pablo.
Split screens of the spots below show before and after color correction and fixes.