In March 09 we finished a spot for Alaska Airlines.
Conform, Color Grading, Compositing, Deliverables: Lightpress
Agency: Wong Doody
Editorial: World Famous
The footage was shot on 35mm film. We did a technical scan of the film directly to the iQ Pablo disks. In a technical scan the material is carefully balanced with blacks lifted about 5% and whites around 5% below clip.
This grade avoids clipping out any important negative detail, and provides a good base for disk grading on the iQ Pablo. The spots were then conformed from EDL's provided by World Famous. The iQ Pablo's integrated paintbox was used to remove scratches and dirt. In this spot several
shots had lens flares removed and backgrounds tracked
to reduce the blown out doors. The conformed spot was then
color corrected on the iQ Pablo.